Toy, brand and packaging design for Toy Plus México.

For 8 years, Toy Plus has been developing radio controls inspired by animals, whose characteristics of movement and functionality give personality to each toy. This approach has generated great successes in sales, placing the company in a leading positon of sales (of radio controls) disputing market share with brands like Hasbro and Mattel. The technology of movement and electronics is of Chinese origin, while the designs of body and packaging are made by us.

With a toy made by us, the brand and box are designed to show the toy in all its glory, highlighting its qualities.

The design is inspired by the dangerous nature of this predator and places it in a jungle context that allows communicating each of its acrobatic feats. The whole concept is tied up in an aggressive and high-tech style.