Packaging design Toyou Bars

Packaging design

This is a collaborative project between Sodio Comunicación Visual and Top Design. This brand is inspired by the combination of several high quality natural elements. The multi-pack, which contains four individually packaged bars, preserves the visual elements that already existed, but establishes a new communication, whose main objective is to have a greater visual impact on the shelf.

The boxes are printed on recycled type paper, but with a new printing technique that allows us to have vibrant colors even on that substrate. This technology gave us the opportunity to exploit typographically the personality of the brand, with a dialogue with the consumer that lets them know about all the benefits of the product.