Background

There is a very important niche in the market segment of papers for Writing and Printing with great potential. This niche market is aimed at customers, buyers and users who wish to have a line of cut papers backed with the Scribe® brand and that meet their current copying and printing needs; either at the office or at home.

The opportunity

Currently, Scribe® Corporation manages a number of successful brands that meet the diverse needs of the consumer but compete with each other and do not present a common front against other brands that have a wide range of papers that form very visible blocks to the consumer.

The Scribe® paper line covers both copying and printing needs for both customers and users. From the most basic needs of quality and price to the most advanced, always according to established technology in the market.

The solution

The Scribe® paper line has been created with modern and contemporary design packaging that reflects the values ​​of the brand. These designs highlight the brand on the shelf and place each presentation effectively in its category, through a visual structure that color codes its benefits and generates a lot of overall impact.

The result

With this new line of papers Scribe® manages to enter effectively in this market niche, ensuring its chances of success and generating an increase in sales volume where the quality of the paper and the strength of the brand also ensure an increase in sales by value.