The intellectual property of the material and brands are owned by Bonafont, S.A. de C.V.

A refresh for a refreshing brand

Packaging design

Every two years the brand Levité from Bonafont renews the image of its packaging to offer the consumer a fresh and dynamic image that connects better with the changing environment in which we live.

During the last update the company faced the great challenge of not finding a way to give a new twist to the brand, that was fresh and different from what they had done before, going through a myriad of creative paths, hesitating about the right way to go.

Top Design launched its creative expertise to approach the project with a comprehensive design proposal, which ingeniously enhanced the characteristic quality of the product: a refreshing water with a slight touch of flavor.

Thus, the concept of ​​a wave into which the fruits were thrown for a splash with a color gradient, giving the impression of impregnating the water with a different tone. Vivid and close to photograph illustrations were generated – but were not able to use them due to the restrictions for these kind of labels- ending up with an optimization of the background where the logo was placed to solve a readability issue, conveying higher visibility of the package on shelf.

The creativity of the design, which also managed to communicate with a simple and memorable image the essence of the product, completely convinced the customers, who immediately believed in this proposal as the new image that the brand would present to its consumers in this new era.

Currently, the product and its renewed image continues to be promoted with successful sales within the national market.