Name development, brand design, packaging and redesign of bodywork for a radio control toy of new technology but with little impact due to its previous rocket type concept.

This new image and concept is identified with a wild animal due to the toy’s ability to perform incredible stunts.

The redesign has been a success, placing this national brand at the level of other international brands and outselling its competitors.

The bodywork of a radio controlled toy was redesigned to refresh its old-fashioned rocket image and give it a new, more animal look that matches its new name and concept called GWolf. The cart has a gyroscope that allows you to do spectacular acrobatics very similar to those made by a wild animal. This design allowed the client to renew the toy and relaunch it successfully.