A Mexican brand against world leaders

Identity creation and packaging design

The ambition was one: to create a brand of Mexican makeup that would have all the quality standards of the great competitors of the world market. In addition, the product would be manufactured naturally and skin friendly, as it would replace the chemicals and artificial elements used within the category.

How could a Mexican brand communicate along with international brands through an intelligent and creative use of design, also highlighting its organic components, to generate a high recall?

The Top Design team was in charge of looking for inspiration in graphic elements that communicated this fusion of messages needed to produce a strong identity. The chosen path for the logo resulted in a chrysanthemum of modern and simple execution, with a discreet presence, as it was known that it would have to live close to striking and highly colorful packaging.

Apart from this identity, a visual language was generated to unify the portfolio of products; inspired by the calm of natural surroundings, the design took on a jungle tone, mixed with a palette of vibrant, dynamic and chic colors, bringing the brand closer to the big competitors cosmetics look.

Currently, the consumer who has contact with Earth Inzpiration receives the quality of a 100% Mexican natural make-up, but which is perceived as a product of international projection, making it easier for the manufacturer to export these products.