The intellectual property of the material and brands are owned by Danone de México, S.A. de C.V.

Danup Pay de Limón (Lemon Pie)

Packaging design

This line extension based on the new brand architecture developed by Top Design, takes advantage of the flexibility in the development of illustrations, which allow us to generate several versions of the same product. This makes this new line extension very dynamic and always generates interest in young people, for whom it is particularly targeted.

The illustrations are based on clay modeling as well as photocompositions and digital retouching, which generate very dynamic and attractive illustrations.
The sub-brand design and background elements, as well as the color palette, create a unique proposal on the shelf, that communicates flavor and irreverence.