The intellectual property of the material and brands are owned by Danone de México, S.A. de C.V.

Packaging design

This is a line extension of Danup, based on the new brand architecture we have developed, where the mouth is the main element that connects with the fruits and communicates flavor. In this highly irreverent and dynamic version, the duality of flavors, that participate and create unique experiences for the young people, who mainly consume this product, is manifested. Like the baseline, the illustrations are based on clay modeling that are later digitally retouched and photo-composed, creating very attractive visuals that capture the eye.