The intellectual property of the material and brands are owned by Danone de México, S.A. de C.V.

Redesign Danone Smoothie Line

Danone

In this redesign we decided to break away from the usual and hackneyed visual communication elements of the category, such as: pictures of fruits and ingredients that try to communicate naturalness and flavor. Instead, we opted to generate graphics and illustrations that are based on the consumer's real experiences on the street and the type of art (and typography) that is regularly found in the establishments that prepare the beverages. This way we generate a much fresher and sincere communication that provokes interest and, in a clearer way, speaks of the Mexican smoothie culture.