Background

The brand Clorets has been for many years, a leader in its market segment, but its image had not been renewed successfully and could not connect with young people who saw it as outdated and rigid.

Reason for Redesign

It was necessary to generate a new visual and brand communication that would connect with teenagers and young adults.

Objective of the redesign

• Increase the visibility of the package on the shelf.
• Use graphic elements that connect with the young segment in a dynamic and original way.
• Generate vibrant and powerful designs.
• Rejuvenate the brand.

The solution

Graphics inspired by tribal elements that we commonly see in graffiti and tattoos were used to be implemented in a novel way. These elements contained meanings that communicated the new values ​​of the brand.

The result

The redesign and advertising campaign were a success. The brand managed to reposition itself effectively and recovered the young segment of the market without losing its base consumer.