Nescafé Café de Olla is an accessible product aimed at the low segment. Its previous design although attractive, highlighted the traditional Mexican values with the clay mug and invited to consume it sporadically in meetings or celebrations. With the interest of repositioning it directly against its immediate competitors, it was necessary to transmit the values of this coffee as an everyday ally.

The new design of Café de Olla Nescafé communicates the experience of sharing coffee with the family and particularly highlights the flavor of natural cinnamon that stands out from its competitors. The brand stands out effectively and with a more accessible mug, reinforces the message of consuming it daily.