Brand redesign for a line of textile dyes sold in self-service stores.

The new design is built on the name of the Caballito generating a new visual language closer to the consumer and generating a symbol that reflects the tradition of the brand in a contemporary way.

The new envelope design refreshes the previous packaging, generating a new visual language closer to the consumer that reflects the tradition of the brand in a clean and contemporary way.

In this new design, elements that can be identified by consumers loyal to the brand are retained, but attracting also new customers.