The intellectual property of the material and brands are owned by Danone de México, S.A. de C.V.

Activia, seeking to renew itself, decides to adopt a new bottle shape that better reflects its female consumers.

The sleeve design takes advantage of the curves of the bottle and places the product shot in such a way that it acquires extra volume, clearly emphasizing the taste appeal of the product. In the same way, the branding and other elements manage to adapt to this profile, generating movement and fluidity.